SEO: The Secret Formula to Success Online
Search Engine Optimization is just the art and science of making the right audience view your site on the internet for the right searches online. Think of it as you helping your website speak their language, such that these search engines know what it is about your business. SEO, at its most basic, lies in three major things: Being Found by the Right People , Outshining Your Competition and Building Trust with Search Engines . SEO essentially connects your business with those people who need it most right when they are looking for it. It is not rankings but meaningful visibility that gets results for your business. With the correct approach of SEO, your website acts as your best marketing asset.
TYPES OF SEO
On-Page SEO: Website Makeover
On-Page SEO all about the content and design of your website. Imagine giving the shop a makeover to attract customers by using Keywords, Content, Headings and Meta Tags , Images and Multimedia . its Objective to Keep your website user-friendly, informative, and relevant to a search query.
Off-page SEO: The Word-of-mouth Factor
Off-page SEO is work outside of your website. Builds credibility. Like that rave review or recommendation about a brand by using Backlinks, Social media presence and Brand mentions. Off-page SEO Show search engines that others trust and recommend your site.
Technical SEO: The Behind-the-Scenes Magic
Technical SEO is the "engine" under your website's hood. It ensures everything runs smoothly by Website Speed, Mobile Optimization, Secure Site (HTTPS), Crawling and Indexing. its Goal To make it easy for the search engines to crawl and rank your website.
