Unlocking Your Business Growth with Google Ads

Google Ads is the online advertising network provided by Google. An organization, with the help of Google Ads, can promote its product or service or brand in front of millions of the digital world through the giant network of Google. It has employed the pay-per-click model where the advertisers place their offers in terms of keywords to acquire displayed ads on the SERPs, YouTube, Google Maps, and other websites within the Google Display Network. This platform offers search ads, display ads, shopping ads, video ads, and app promotion ads, but the options for targeting these audiences range from keyword targeting to location targeting, demographic targeting, interest targeting, and behavior targeting. It gives the power to monitor and control the budget, monitor its performance, and optimize campaigns with the ability to measure return on investment. It works very effectively in boosting visibility while driving traffic towards a particular website and also conversion. They are flexible and scalable, making them applicable to a small business and large corporations who wish to increase their online presence.

Google Ads Services Diksha Digital Hub Provides You to Power Your Business Growth

Google Ads is a line of services that came out in an effort to bring businesses closer to their markets. Services tend toward and serve different forms of goals in marketing. The different types include, but are not limited to, brand awareness, lead generation, and sales growth.

Some Key Services Provided By Google Ads

Search Ads

It mainly stays at the top in Google's results. Since the display ads are text-based, these ads perform relatively better when it comes to the intent search.

Display Ads

Display visually attractive ads, which may be images or a banner across other websites who form the Google Display Network, it may or may not hit the customer.

Video Ads

Reach audiences on YouTube with skippable and non-skippable video ads, bumper ads, and in-feed video ads.

Shopping Ads

Show product listings right on Google's search results page, including an image, price, and store information, ideal for e-commerce businesses.

App Promotion Ads

Drive app downloads and engagement through targeted ads on Google Play, YouTube, and others.

Google ad performance Max campaigns

That is an automation and learning run through the Google properties where it can optimize to any best conversion.