Unlocking Your Business Growth with Google Ads
Google Ads is the online advertising network provided by Google. An organization, with the help of Google Ads, can promote its product or service or brand in front of millions of the digital world through the giant network of Google. It has employed the pay-per-click model where the advertisers place their offers in terms of keywords to acquire displayed ads on the SERPs, YouTube, Google Maps, and other websites within the Google Display Network. This platform offers search ads, display ads, shopping ads, video ads, and app promotion ads, but the options for targeting these audiences range from keyword targeting to location targeting, demographic targeting, interest targeting, and behavior targeting. It gives the power to monitor and control the budget, monitor its performance, and optimize campaigns with the ability to measure return on investment. It works very effectively in boosting visibility while driving traffic towards a particular website and also conversion. They are flexible and scalable, making them applicable to a small business and large corporations who wish to increase their online presence.