Unlocking the Power of Social Media Marketing Understanding the Social Media Marketing Landscape Social media marketing is currently part of mainstream business strategies due to its being more personalized and engaging than old methods that reach out to the audience. Therefore, with platforms like Facebook, Instagram, Twitter, and LinkedIn available, it has become very easy […]

CAN WE REPLACE DIGITAL MARKETING BY AI The rise of AI in digital marketing: Trends and innovations AI has brought a sea change into the digital marketing scene- starting from chatbot to predictive analytics and automatic generation of content. It’s fast becoming the preferred marketing approach for marketers as the result in optimizing campaigns and […]